The Mill - MTV's 'Rythym Jerk' Behind The Scenes: A behind the scenes look at how MTV’s ‘Rythym Jerk’ idents were brought to moving dancing life. From first briefs and ideas to final results see how each character was given his own beat to dance to.
The Mill was founded in 1990 by Robin Shenfield and Pat Joseph, both of whom still lead the Group today. Our 22 years of innovation has established us as a global brand recognised for creating seamless visual effects.
We collaborate on award-winning moving image, design and digital projects for the advertising, film, TV, games and music industries out of our studios in London, New York, Los Angeles and Singapore.
Our creative and talented artists are made up from multi-national and home grown backgrounds and our work is driven by their craft and the relationships we build at all levels with our clients. We encourage and nurture innovation, flexibility and diverse ideas as part of our creative culture. This allows us to continue to offer world leading visual effects and creative solutions across our business around the world.
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